Business Design is a best practice customer-centered approach to business transformation and innovation. It lets organizations spot opportunities in unmet customer needs, create winning concepts, and makes teams more innovative and agile.
Business Design applies the principles and practices of design thinking and lean methods to help organizations create new value and new forms of competitive advantage.
It's all over the news
Best [design] performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts.
There is a shift under way in large organizations, one that puts [business] design much closer to the center of the enterprise.
Design thinking introduces a way of doing innovation day-to-day, not simply talking about it in abstraction.
Business transformation and innovation almost never fails due to a lack of creativity, it's almost always because of a lack of discipline.
While 84% of executives says business transformation and innovation is important to their growth and strategy, only 6% are happy with their performance.
NEXT has codified the principles and practices of business design into an end-to-end process making business design tangible, scalable and measurable —like every other function in the enterprise.