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Whats Business Design?

Business Design is a best practice customer-centered approach to business transformation and innovation. It lets organizations spot opportunities in unmet customer needs, create winning concepts, and makes teams more innovative and agile.  

Why Business Design?

Business Design applies the principles and practices of design thinking and lean methods to help organizations create new value and new forms of competitive advantage.

"Best [design] performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts."

Business Design

is not Voodoo!

It's all over the news

Business value of Design

Best [design] performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts.

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Design thinking comes of age

There is a shift under way in large organizations, one that puts [business] design much closer to the center of the enterprise.

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Design thinking : Does it live up to the hype?

Design thinking introduces a way of doing innovation day-to-day, not simply talking about it in abstraction.

Creativity needs discipline

Business transformation and innovation almost never fails due to a lack of creativity, it's almost always because of a lack of discipline.

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Time for a different approach

While 84% of executives says business transformation and innovation is important to their growth and strategy, only 6% are happy with their performance.

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NEXT is Business Design for all

NEXT has codified the principles and practices of business design into an end-to-end process making business design tangible, scalable and measurable —like every other function in the enterprise.

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