In the world of product discovery and UX research, the importance of data privacy cannot be overstated. This is especially true when dealing with personal data such as audio and video recordings. UX researchers often gather this type of data to gain deeper insights into user behavior and enhance the customer/user experience.

Audio and video recordings of customer interactions are forms of personal data and are protected under privacy laws such as the General Data Protection Regulation (GDPR). These laws mandate that such data should be handled with utmost care to protect the privacy and rights of individuals. Violations can result in severe penalties, reputational damage, and a loss of user trust. Therefore, it's crucial to have an efficient way to manage and protect this data.

To aid in this critical aspect of data privacy, NEXT now offers data sanitization of recordings.

This new feature lets you remove the media from recordings and related highlights and stories with a single click, while holding onto the essential text part (transcript). This lets you respect the data retention policies and commitments made to your interviewees, without compromising on customer insights you've collected🙌

The way it works is simple. Just select one or multiple recordings on the recordings overview page, click the […] at the bottom of the page and click "Sanitize". NEXT will do the rest for you.

For more information about recording sanitization, check out this help article.